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Overstrong baht threatens Thailand’s tourism price competitiveness as ATTA eyes 39m arrivals in 2026
Overstrong baht threatens Thailand’s tourism price competitiveness as ATTA eyes 39m arrivals in 2026
WEDNESDAY, DECEMBER 24, 2025
ATTA warns an overstrong baht could make Thailand pricier than rivals like Japan and Vietnam, but forecasts 39m foreign arrivals in 2026, led by nearly 9m Chinese tourists.House dissolution seen as no threat to tourism as industry urges govt to fix border crisis
House dissolution seen as no threat to tourism as industry urges govt to fix border crisis
FRIDAY, DECEMBER 12, 2025
Thai tourism leaders say House dissolution will not deter visitors, but urge the caretaker government to tackle the Thai-Cambodian border crisis and keep TAT plans on track.Thailand's tourism sector aims for 6.71 million foreign arrivals in final 2 months to hit 33.4 million target
Thailand's tourism sector aims for 6.71 million foreign arrivals in final 2 months to hit 33.4 million target
TUESDAY, NOVEMBER 04, 2025
Thailand aims for 6.71 million foreign visitors in the last two months of 2025 to meet a target of 33.4 million, though October arrivals showed a 3.94% decline.ATTA says slump in Chinese arrivals drags foreign tourist numbers to 32 million, names top 5 markets
ATTA says slump in Chinese arrivals drags foreign tourist numbers to 32 million, names top 5 markets
SATURDAY, NOVEMBER 01, 2025
ATTA projects 32 million foreign arrivals in 2025 as Chinese tourists slow; urges crackdown on scam gangs and proposes flight deals, cross-regional eventsChinese Tourist Numbers to Thailand Plummet 34%, Industry Awaits Recovery
Chinese Tourist Numbers to Thailand Plummet 34%, Industry Awaits Recovery
MONDAY, JULY 07, 2025
Thai tourism bodies are working to mitigate significant losses and are cautiously optimistic about reaching 5 million Chinese visitors this year, despite a challenging startChinese Tour Operators Enter 'Hibernation Mode' as Thailand's Tourism Market Awaits Recovery
Chinese Tour Operators Enter 'Hibernation Mode' as Thailand's Tourism Market Awaits Recovery
MONDAY, JUNE 16, 2025
Travel companies suspend operations as Malaysian tourists overtake China for first time in 13 yearsThailand likely to miss tourism target for 2025: ATTA
Thailand likely to miss tourism target for 2025: ATTA
FRIDAY, MARCH 14, 2025
Travel association says safety fears and competition hindering goal of 39 million visitorsTourism chiefs call for free-visa rethink
Tourism chiefs call for free-visa rethink
MONDAY, FEBRUARY 24, 2025
Tourism leaders cite concerns over tourist behaviour, want shorter length of staySecurity and tourism infrastructure upgrades essential, ATTA says
Security and tourism infrastructure upgrades essential, ATTA says
WEDNESDAY, JULY 03, 2024
Improving country security and standardising tourism infrastructure will help Thailand meet its target of 36.7 foreign visitors this year, Sittiwat Chiwarattanaporn, president of the Association of Thai Travel Agents (ATTA), said on Monday.